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Brand Identity means the identity in the strict sense of the company, made up of all those elements that make it recognizable in the eyes of its target, including the visual identity.


Visual Identity, on the other hand, is composed of all the visual aspects and all the languages ​​used by the company for external communications.


In essence Brand Identity is linked to the message that the company wants to launch, while the visual identity concerns the medium or the visual means through which this message is conveyed.

Visual identity therefore contains all the visual and physical elements that represent the brand.

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Visual Identity
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